CK5 Marketing EDM

Dispite the rise of Social Media in recent years, Email Marketing is still the best way to talk to your client audiance. With CK5, you have access to a comprehensive email management system which not only manages the sending of Marketing Emails but also provides for dynamic content in operational emails such as Order Confirmation, Membership Reminders etc.

In CK5 we think of an Email as an instance of a  normal Web Page. The Email template is set out to have dynamic blocks (Introduction, a list of ‘Calls To Action”, and a sign-off Text), this of course is set out at the design stage and can include other dynamic areas such as header images and footers.

CK5 has a smart routine which translates the html which would work in a web site into html for an email and then personalises the email with the readers details and sent. The issue here is that style sheet type sytax cannot be relied on to present an email so each element needs to have the styling added into that element.

From the Editors point of view, they will edit the Welcome and Sign-off texts. Finally the Call to Action block is populated with existing stories from the database. These 'Call To Action' stories will have links automatically assigned which direct the reader back to the web site.  The email can be previewed on-line and test emails can be sent to a group of checkers before being sent.

Each email template will have a User Group assigned. This allows you to easily have multiple templates, one template for clients and others for Suppliers / Partners / Employees and be confident that the wrong person does not receive the incorrect email. Each person can be categorised and this allows the user to send an email to the people within the group that are of a particuler type ( ladies only or people based in Auckland ).

The editor can then schedule the sending of the email to the selected cohort of users.

As part of an ethical marketing solution, you need to provide the ability for a user to unsubscribe from the mail list.

CK5 provides this as standard part of all solutions.

Case Study A:  This is an association that send out weekly emails to their membership around the latest news as well as special alert type emails around specific events at the club.

Case Study E:  This is a large event management organisation with a mailing list of some 20,000 people. Regular sales related emails are sent to segments of the list based on the products being promoted and their location.


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Contact Us

Ready to get your business up and running with all your digital business solutions in one place? We would love to learn about your business, hear what you need - and develop the right solution for you.

Street Address:
Unit 6, 73 King Street, Pukekohe, New Zealand.

Postal Address:
PO Box 535, Pukekohe, New Zealand

+64 9 525 9623


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